: . .
:
: 50
: -
: 2014
: . . / . 50. .: , 2014. .110-142.
: , , , , ,
(.): reserve price, revenue optimization, competition, competitive pressure, symmetric auctions, position auction
: , , . ( ) . , .
(.): In this paper I analyze the reserve price efficacy of an auction, that is the relative value of the expected revenue increase induced by the optimal reserve price. I define the competitive
pressure in an auction and the notion of one auction dominance over another auction in terms of competition level. After that I prove that the reserve price efficacy decays with respect to the increase of competition level. Finally I provide some examples of auction attributes, which monotonically affect the competition level.
PDF -
: 3947, : 1489, : 18.