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(.): badly formalized social engineering system, fuzzy cognitive modeling, similarity index, synthesis of control solutions.
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(.): We suggest a methodology for fuzzy cognitive modeling in badly formalizablesocial engineering systems (SES). We introduce the qualitative similarity measure for a pair of fuzzy states, and suggest using generalized Fishburn weights to determine the intensity of fuzzy links in a system. Also, we develop a technique for the synthesis of minimum cost management solutions, which bring the system to the desired target level of functioning.
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