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. : 0421000023\0090
: 31
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: 2010
: . ., . . / . 31. .: , 2010. .265-275.
: , ,
(.): social network, Nash equilibrium, information control
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(.): The game-theoretical model used in this paper is the composition of the Markov model of social networks and the new model describing behavior of agents under group incentives provided by the principal. The article describes the Nash equilibrium and the conditions on the types of agents in a social network. Then the optimal information control mechanism of agents types is built to maximize the payoff of the principal.
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