**:** . .
**:**
**:** 50
**:** -
**:** 2014
**:** . . / . 50. .: , 2014. .110-142.

** :** , , , , ,

** (.):** reserve price, revenue optimization, competition, competitive pressure, symmetric auctions, position auction

**:** , , . ( ) . , .

** (.):** In this paper I analyze the reserve price efficacy of an auction, that is the relative value of the expected revenue increase induced by the optimal reserve price. I define the competitive

pressure in an auction and the notion of one auction dominance over another auction in terms of competition level. After that I prove that the reserve price efficacy decays with respect to the increase of competition level. Finally I provide some examples of auction attributes, which monotonically affect the competition level.

PDF -
: 1720, : 767, : 9.